In the early 2010s, two Belgian entrepreneurs with a passion for science and innovation, Bernard Van Acker and Gabriel Gavazzi, asked themselves the following question:
"Can we sublimate the results of traditional cosmetics without resorting to the invasive intervention of aesthetic medicine, while remaining accessible to as many people as possible?"
The answer they came up with was based on the overseas concept of cosmeceuticals, a cosmetic product that is similar to a pharmaceutical product in that the concentration of active substances is significantly higher. This increased concentration delivers rapid, visible and long-lasting results, to the great satisfaction of consumers.